JUST LAUNCHED
shine sauce - 10 minute shine hair mask
🧡Introducing Shine Sauce by Hair Proud - say goodbye to dullness and hello to 10-minute shine magic! Infused with hydrating ceramide, rice-derived protein, and Macadamia oil, it revitalizes, detangles, and enhances shine effortlessly. Experience softer, healthier-looking locks with every use!🧡
free gift
sorbet skin deluxe
Get a FREE sorbet skin jelly moisturizer in a deluxe size with every order! Simply add to bag with the rest of your haul and checkout!
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what does IAMPROUD stand for?
inclusivity
Each of our products is proudly designed to empower all skin and hair types. We believe in showing real bodies, skin, and hair and never retouch our images.
effective formulas
We're all about expertly blended formulations that balance clinically proven actives with powerhouse natural ingredients for gentle, effective results.
accessibility
We are proud to offer high performance skincare and haircare products at an accessible price point. We believe feeling good in your own skin is a right for everyone.