However, studies show that half of Gen Z reported to have ever used a dating app and with that, a recent study found 50% of participants reported encountering a fake profile while online dating.
Moreover: 49% of victims of sextortion catfishing crimes are Gen Z;
90% of victims of catfishing said that they made changes to their every day life;
89% of victims experience an impact on their mental health;
80% of victims of catfishing said it impacted their online confidence;
74% experience impact on their physical safety.
Body Proud wants to encourage Gen Zs to enjoy this cuffing season safely through raising awareness of catfishing and safe online dating.
In partnership with The Cyber Helpline in the lead up to Cyber Security Awareness month, we will be using our platform to draw attention to the safety of online dating and educate our #TEAMPROUD community with tips on how to identify and avoid catfishing scenarios. We will do this through our handy guide to avoiding catfishing as well as sharing tips and information across our social channels. All whilst getting cuffing season ready with our Smooth Talk Exfoliating Body Serum, your bodycare essential for bump free, smooth skin. Don’t fall for the Smooth Talk and find the one in our Smooth Talk Exfoliating Body Serum!
Don’t fall for the Smooth Talk and find the one in our Smooth Talk Exfoliating Body Serum!