just launched
glow dust - exfoliating powder cleanser
Say hello to our new powerful, water-activated micro exfoliating cleansing powder, which leaves your skin refined with a smooth texture for a fresh, brighter complexion everyday.
free gift
mini everything balm
Get a free mini everything balm with any purchase! Simply add to your cart with the rest of your haul and checkout.
save 15% on #teamproud bundles
get 2 and save 15% with code GLASS
Dreaming of silky smooth, glossy locks in minutes? For limited time only, get 2 glass hair shine sprays and save 15% with code GLASS!
what does IAMPROUD stand for?

inclusivity
Each of our products is proudly designed to empower all skin and hair types. We believe in showing real bodies, skin, and hair and never retouch our images.

effective formulas
We're all about expertly blended formulations that balance clinically proven actives with powerhouse natural ingredients for gentle, effective results.

accessibility
We are proud to offer high performance skincare and haircare products at an accessible price point. We believe feeling good in your own skin is a right for everyone.