proud to gift
Unwrap joy this holiday with I Am Proud! Discover our range of skincare, haircare, and bodycare gifts for a season of self-care. Give the gift of radiant beauty this Holiday season! ✨
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HAIR PROUD QUIZ
Confused about the right haircare products? Take our 15 second quiz to identify your personalised routine, for your hair to look and feel its best. Your new haircare routine is just a click away!
Plus - get 10% off when you complete it!
glow dust - exfoliating powder cleanser
Say hello to our new powerful, water-activated micro exfoliating cleansing powder, which leaves your skin refined with a smooth texture for a fresh, brighter complexion everyday.
save up to 20% on #teamproud sets
what does IAMPROUD stand for?

inclusivity
Each of our products is proudly designed to empower all skin and hair types. We believe in showing real bodies, skin, and hair and never retouch our images.

effective formulas
We're all about expertly blended formulations that balance clinically proven actives with powerhouse natural ingredients for gentle, effective results.

accessibility
We are proud to offer high performance skincare and haircare products at an accessible price point. We believe feeling good in your own skin is a right for everyone.