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Purple Circle = Walmart locations where Skin Proud products are stocked
Blue Circle = Walmart locations where Body Proud products are stocked
why IAMPROUD?
IAMPROUD is an easy-to-navigate range of high-performance skin, hair, and bodycare with an affordable price point that focus on addressing common concerns while reinforcing self-love and confidence for the skin you are in.
Each carefully crafted Proud formulation balances clinically proven actives with powerhouse natural ingredients to create gentle yet effective products that are suitable for everyday use.
what other walmart shoppers are saying
what we stand for

hair, body, & skin positivity
with 0 retouching to any of our model images. ever.

made for everyone
self care knows no boundaries and everyone deserves to feel empowered to own their personal care routine.