Haircare inspired by skincare designed to nourish your strands from scalp to root to tip and boost your mood with clinically-proven fragrances.
why hair proud?
high-performance haircare made accessible
An easy-to-navigate range of high-performance haircare at an affordable price. Focused around common hair concerns, Hair Proud consists of four efficacious product ranges: Revive & Repair, Hydrate & Nourish, Smooth & Shine, and Everyday Care.
Get your hands on a skincare-inspired, multi-step routine for your hair that delivers the results you want. From shampoo and conditioner, to pre-cleanse and leave-in treatments, each product in the Hair Proud range is designed to help achieve your hair goals and nourish your strands from root to tip.
haircare powered by active ingredients
Hero ingredients typically found in skincare can also boost the health of your hair and help to repair damage from the inside out. Balancing clinically-proven actives with powerhouse natural ingredients helps deliver amazing results.
what's your hair goal?
meet the fragrances
hair proud's tailor-made fragrances have been specifically designed and proven to help you achieve specific mood-boosting benefits thanks to a patented neroscience technology.